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Epic Web Studios Blog

Follow Epic Web Studios for timely tips, trends, tools in website development and design, SEO, and digital marketing.

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  • Plan Your Digital Marketing Strategy for the Long Term During COVID-19

    Plan Your Digital Marketing Strategy for the Long Term During COVID-19

    As humanity continues to weather the coronavirus (COVID-19) outbreak, businesses need to leverage their digital marketing strategies now more than ever. Learn how building up brand awareness, strengthening rapport with your audience, and meticulous self-analysis can benefit you after the pandemic has passed.

  • Facebook Ad Campaigns: The Difference Between Marketing and Remarketing

    Facebook Ad Campaigns: The Difference Between Marketing and Remarketing

    Facebook is a powerful advertising tool. To get the most out of it, you'll need to know who your audience is, what they readily interact with, and when that takes place. Learn how the different types of Facebook Ad Campaigns let you discover your audience and remarket to them.

  • Canva: Organic Social Media Posting Made Easy

    Canva: Organic Social Media Posting Made Easy

    It doesn't take much to notice that today's social media marketing landscape is visually oriented. If you don't have enough time or a budget that allows you to dedicate graphic design resources to your day-to-day social media posts, it can be tough to stand out. The Canva app makes it easy to add professional-grade visual appeal to organic social media posts in a pinch.

  • Hey, BERT! Introducing Google’s Latest Algorithm Update

    Hey, BERT! Introducing Google’s Latest Algorithm Update

    BERT, Google's latest algorithm update, should be embraced and not feared. Learn how natural language processing technology (such as BERT) uses context to better decipher search queries and how it will inform the future direction of search.

  • Google Applies New BERT Model to Search Rankings, Affecting 1-in-10 Queries

    Google Applies New BERT Model to Search Rankings, Affecting 1-in-10 Queries

    Google is rolling out what it says is the biggest step forward for search in the past 5 years, and one of the biggest steps forward in the history of Search altogether.

  • Website UX for the Mobile-First Era

    Website UX for the Mobile-First Era

    It's no secret that mobile users comprise a majority of web traffic nowadays. To take advatange of mobile-first indexing, website developers need to be paying attention to mobile users first, keeping them at the forefront of their minds when designing a website.

  • Putting Social Media Strategy on Autopilot with Missinglettr

    Putting Social Media Strategy on Autopilot with Missinglettr

    Add Missinglettr to your social media marketing toolkit for automatically generated, totally customizable social media campaigns on Facebook, Twitter, LinkedIn. Watch your blog readership grow as you totally streamline your process.

  • David Hunter Interviewed about Erie PA

    David Hunter Interviewed about Erie PA

    Epic Web CEO, David Hunter, and other local leaders were interviewed at the Epic Web Studios offices in downtown Erie for the acclaimed Sunday morning news show "Matter of Fact with Soledad O'Brien".

  • Epic Web Studios Welcomes Largest Group of Interns

    Epic Web Studios Welcomes Largest Group of Interns

    The end of the 2018-2019 academic school year marks the beginning of a new wave of interns at Epic Web Studios. Recently, Epic hired its largest group of interns--six students!

  • Sam Hilton Comments on the World Wide Web Turning 30

    Sam Hilton Comments on the World Wide Web Turning 30

    Digital Media Strategist, Sam Hilton, spoke to JET-24 Action News about the World Wide Web turning 30 years old.