Google just rolled out their latest addition to the Google Guaranteed program nationwide: Google Local Services Ads
October 26th, 2020
Google Local Services Ads are one of the latest ways businesses are bidding for opportunities to connect with potential customers. As part of the Google Guaranteed program, members are not eligible for the new ad process, nationwide. Learn more and start getting some attention on a local level.
How to Create an Online Presence for Your Small Business
September 22nd, 2020
As a small business, establishing an online presence and creating a website can be a daunting task. Break down your web project into five key elements and dive into phase one of opening your digital storefront.
Step Up Your Social Game with Plann: The Digital Marketing Tool to Simplify Your Strategy
August 17th, 2020
Every individual's digital marketing strategy is different, but one trend has taken the forefront in recent years: social media users love a cohesive feed.
Understanding Metrics for Facebook Ad Campaigns
August 6th, 2020
Facebook, the social network that attracts over 1.73 billion users every day, uses a series of algorithms and analytic tools to figure out how people engage with content online
4 Website Content Ideas Worth Your While
June 17th, 2020
You don’t need to wrack your brain over website content ideas — with just a bit of initial research and communication, update inspiration should come easily.
Comparing Content Management Systems: Open Source CMS vs. Custom CMS
May 20th, 2020
What’s in a content management system (CMS)? If you’re looking for flexibility, security, updatability, and ease of use, an open-source CMS may not be quite as it appears on the surface — whereas a custom CMS is everything you need it to be.
Getting Through COVID-19 with Google Ads Credits
April 29th, 2020
Google will begin rolling out free Google Ads credits to eligible small and medium businesses since May of 2020 as part of a coordinated COVID-19 relief and recovery effort.
Plan Your Digital Marketing Strategy for the Long Term During COVID-19
March 19th, 2020
As humanity continues to weather the coronavirus (COVID-19) outbreak, businesses need to leverage their digital marketing strategies now more than ever. Learn how building up brand awareness, strengthening rapport with your audience, and meticulous self-analysis can benefit you after the pandemic has passed.
Facebook Ad Campaigns: The Difference Between Marketing and Remarketing
February 26th, 2020
Facebook is a powerful advertising tool. To get the most out of it, you'll need to know who your audience is, what they readily interact with, and when that takes place. Learn how the different types of Facebook Ad Campaigns let you discover your audience and remarket to them.
Canva: Organic Social Media Posting Made Easy
December 23rd, 2019
It doesn't take much to notice that today's social media marketing landscape is visually oriented. If you don't have enough time or a budget that allows you to dedicate graphic design resources to your day-to-day social media posts, it can be tough to stand out. The Canva app makes it easy to add professional-grade visual appeal to organic social media posts in a pinch.
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