You Shouldn't Be Your Agency's Project Manager
Here's a scenario we see too often: You're launching a new service. Agency A manages your website, Agency B runs social, and Agency C handles ads. On paper, it looks efficient. Specialists for every channel.
In reality, Agency A needs two weeks for updates, B is waiting on messaging, and C's ad budget is tied up elsewhere. Suddenly, you're sending follow-ups, forwarding files, and trying to get everyone aligned.
This is the coordination tax - the hidden cost of managing multiple marketing partners. It costs time, slows campaigns, and fragments messaging, leaving you unsure what's actually driving results.
As a full-service agency, Epic eliminates that friction. Strategy, creative, development, and digital marketing all live under one roof, keeping your brand voice consistent, launches on time, and every dollar aligned with your goals.
Even a full-service setup needs transparency. That's where our Client Center comes in. It's your command hub for everything Epic is doing: project updates, milestones, campaign metrics, and conversions - all in one place. You can see what's live, what's next, and what's working without digging through emails or waiting for reports.
And it doesn't just show what's happening, it highlights what you might be missing. Recommended services and next-step opportunities appear in real time, helping you make informed decisions and maximize results.
The Client Center is more than a dashboard. It's your full-service marketing strategy, visible and actionable in one space. When everything driving your growth sits in one place, the coordination tax disappears, and you get back to focusing on your business.
Q: I've always hired specialist agencies for each channel. Is consolidating with one team really better?
A: Short answer? Yes, if your goal is results rather than control (and less email chaos). Multiple agencies can give you a sense of "coverage," but it often comes at the cost of speed, alignment, and clear performance insight. Here's why:
- One owner, one number: When one team handles strategy through execution, everyone knows whose responsibility it is. No more "whose KPI is this?" debates.
- Speed compounds: Fewer handoffs mean faster launches, tighter messaging, and quicker iteration. You can test more ideas, see what works, and adjust before opportunities slip away.
- One story, one system: Unified briefs, shared KPIs, and consistent reporting keep everyone aligned - no more digging through mismatched spreadsheets or chasing updates from three different inboxes.
- Budget to impact: Integrated teams can shift resources mid-campaign without politics or contract hoops, giving you flexibility to invest in what's really working.
Why "best-of-breed" often backfires: specialists optimize their lane, orchestration becomes your job, and mismatched data slows decisions. Even something as simple as social posts versus paid ads can start to feel like a Rubik's Cube when no one sees the full picture.
Reasonable exceptions exist in short, spike-driven projects like PR blitzes or niche campaigns. Use specialists temporarily under a lead team to keep strategy cohesive.
Bottom line: One team owning the outcome, supported by a clear, centralized hub, is almost always more effective. The Epic Client Center shows you what your full-service team is doing, what's working, and where opportunities exist. You get the clarity and insight you need without being the project manager yourself. Think of it as your marketing dashboard, minus the chaos.
The Coordination Tax, By the Numbers
Managing three or more agencies takes 15–25% more internal time than working with a single integrated team, according to Forrester and the ANA. That's hours spent coordinating instead of growing your business (and yes, probably more coffee consumed than strictly necessary).
Performance can take an even bigger hit. Nielsen research shows siloed agencies may double-count conversions or use mismatched attribution windows. In other words, your results might look better than they are; or worse, you could be missing insights that would inform smarter decisions.
Integrated teams move faster because fewer handoffs mean quicker launches, faster testing, and aligned budgets. More speed, fewer delays, better outcomes. Fewer "Did you see my last email?" moments. Fewer "Wait, who owns this KPI?" conversations.
The Epic Client Center makes that integration visible. Project updates, milestones, campaign performance, and recommended next steps all live in one place. It's more than just a dashboard, it's the insight you need to act confidently.
Want to know which campaigns are driving growth? Need to see where you could expand with additional services? It's all there. The Client Center turns what could be chaos into clarity.
Managing multiple agencies is expensive in time, energy, and results. Full-service marketing with visibility in the Client Center eliminates that friction. One team, one strategy, one source of truth. The result: faster execution, clearer reporting, and the ability to focus on what matters most, growing your business - not managing marketing chaos.
Thanks for reading! With everything Epic is doing for your marketing visible in one place, the coordination tax disappears. Ready to see your marketing in action and uncover opportunities you might be missing? Reach out today!
