Published Mar 19th, 2020

Plan Your Digital Marketing Strategy for the Long Term During COVID-19

As humanity continues to weather the coronavirus (COVID-19) outbreak, businesses need to leverage their digital marketing strategies now more than ever. Learn how building up brand awareness, strengthening rapport with your audience, and meticulous self-analysis can benefit you after the pandemic has passed.

Published Feb 26th, 2020

Facebook Ad Campaigns: The Difference Between Marketing and Remarketing

Facebook is a powerful advertising tool. To get the most out of it, you'll need to know who your audience is, what they readily interact with, and when that takes place. Learn how the different types of Facebook Ad Campaigns let you discover your audience and remarket to them.

 
 
 
 
Published Dec 23rd, 2019

Canva: Organic Social Media Posting Made Easy

It doesn't take much to notice that today's social media marketing landscape is visually oriented. If you don't have enough time or a budget that allows you to dedicate graphic design resources to your day-to-day social media posts, it can be tough to stand out. The Canva app makes it easy to add professional-grade visual appeal to organic social media posts in a pinch. 

 

 
 
 
 
Published Nov 21st, 2019

Hey, BERT! Introducing Google’s Latest Algorithm Update

BERT, Google's latest algorithm update, should be embraced and not feared. Learn how natural language processing technology (such as BERT) uses context to better decipher search queries and how it will inform the future direction of search.

 
Published Oct 25th, 2019

Google Applies New BERT Model to Search Rankings, Affecting 1-in-10 Queries

Google is rolling out what it says is the biggest step forward for search in the past 5 years, and one of the biggest steps forward in the history of Search altogether.

 

Published Oct 23rd, 2019

Website UX for the Mobile-First Era

It's no secret that mobile users comprise a majority of web traffic nowadays. To take advatange of mobile-first indexing, website developers need to be paying attention to mobile users first, keeping them at the forefront of their minds when designing a website. 

 
 
 
 
Published Sep 30th, 2019

Putting Social Media Strategy on Autopilot with Missinglettr

Add Missinglettr to your social media marketing toolkit for automatically generated, totally customizable social media campaigns on Facebook, Twitter, LinkedIn. Watch your blog readership grow as you totally streamline your process.

 
 
Published Jun 27th, 2019

David Hunter Interviewed about Erie PA

Epic Web CEO, David Hunter, and other local leaders were interviewed at the Epic Web Studios offices in downtown Erie for the acclaimed Sunday morning news show "Matter of Fact with Soledad O'Brien". 

Published May 31st, 2019

Epic Web Studios Welcomes Largest Group of Interns

The end of the 2018-2019 academic school year marks the beginning of a new wave of interns at Epic Web Studios. Recently, Epic hired its largest group of interns--six students!