Winning companies have a plan. It’s that simple. Your organization’s social media must be both proactive and reactive at the same time. At Epic Web Studios, we know how to help you do both. We start by developing an initial social media strategic guide for all platforms you decide to utilize. From there, we carry out the tactics proven to succeed and carry it through on a monthly basis.
Social Media Development is the process of carefully mapping out the objectives, goals and ideas for implementation of a social media presence. Part of this process is development of the information architecture for your social media platforms and the other part is developing the digital marketing plan after the platform has been implemented.
But what is social media? How can I use social media for my organization?
At its core, social media are ways people use internet-based communications to share information with each other. These include websites, blogs, Facebook, Twitter and other postings, videos, photo sharing sites, and many other forms of electronic communication. This is the new generation of online communication. What used to be voicemail & email has now turned to texting & Facebook. We believe slow & steady growth is the best way to start your organization down the path to success on the social web.
Social Media is one of the most challenging, yet rewarding, aspects of an online strategy. Writing every day, all day about your product is both time consuming and can start to get boring – and no one wants to ‘follow’ your daily sales pitches on Twitter or Facebook. Too few updates make your brand nonexistent, yet too many make it annoying!
How can the Epic Social Media Department help my organization succeed with my digital marketing efforts?
Our team of social media addicts will help you find a happy medium for your message. We will teach you how to find your target audience and then how to communicate with them in a medium like Twitter and Facebook. This is modern day customer service and if you want to remain ahead of the curve (or not left behind entirely), then you need to speak with us about integrating social media to your website & overall digital strategy right away.
With every client we work with, we're sure to keep you in the loop about what's going on with your social media platforms. If you work with Epic on Social Media for your business you'll have Monthly Business & Marketing Objectives, Weekly & Monthly Analysis of Platform Traffic (tracking) using Social CRM Programs, and Quarterly Reviews & Adjustments to the Initial Strategic Plan.
We are happy to walk you through the complexities of running an effective campaign online. Our entire team of community managers are well versed in the specifics of generating quality content for a social media strategy.
By the way, you can always check out our Facebook Page as an example by visiting the Epic Web Studios Facebook and the Epic Web Studios Twitter. You can also follow along with what is happening in Erie with Social Media by joining our Erie Social Media Linkedin Group or by following the hashtag #ErieSocialMedia on Twitter.