In 2019, Stefanelli’s decided they wanted to commit to revamping their outdated, unfriendly website. They wanted to achieve a modern, classier approach to selling candy online. Through a mix of social media management, paid social ads, Google Ads, and search engine optimization, Stefanelli’s website became their best selling tool. With new product imagery, a streamlined offering, and a user-friendly website experience, they wanted to be an industry leader for online candy retailing.
From November of 2019 (initial website relaunch) through April (Easter) of 2020, revenue increased by 147% from the previous year. Additionally, users increased by 286%, new users by 291%, and total transactions by 260%. In just the first six months of advertising with a new website, Stefanelli’s made more revenue than the previous three years combined!
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