Published Apr 18th, 2025
Edition 5: Trust, But Verify - Staying Smart in Local SEO
In this edition, we're digging into a hidden threat to your local rankings: inconsistent or outdated business info. Learn how inaccurate NAP (Name, Address, Phone) data and unclaimed listings can quietly sabotage your visibility - no matter how good your website is. We break down the sneaky ways these issues hurt your credibility with Google's AI, and how to fix them fast. Plus, we're sharing a recent GBP cleanup success story that proves just how powerful a little digital housekeeping can be.