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Edition 38: Your Report Has Two Kinds of Numbers
Sep 22nd, 2026

Edition 38: Your Report Has Two Kinds of Numbers

Some of the numbers in your marketing report are measured. The rest are estimates, and this month the estimating got a lot harder. Discover why one rank-tracking company is pulling 80% less data out of Google than it was, which file type started dropping out of search results in late August, and the fifteen minutes that tell you which numbers in your report to trust. [Read the full edition →]
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Edition 38: Your Report Has Two Kinds of Numbers

Edition 38: Your Report Has Two Kinds of Numbers

Sep 22nd, 2026
Some of the numbers in your marketing report are measured. The rest are estimates, and this month the estimating got a lot harder. Discover why one rank-tracking company is pulling 80% less data out of Google than it was, which file type started dropping out of search results in late August, and the fifteen minutes that tell you which numbers in your report to trust. [Read the full edition →]
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Edition 37: The One Thing You Don't Get to Approve
Sep 15th, 2026

Edition 37: The One Thing You Don't Get to Approve

Every other thing you own online publishes only what you put on it. Your Google listing is the exception, and this month somebody used that to put a wrong phone number on more than 150 businesses at once. Discover why Google's own screening caught it late, which two WordPress form plugins are under active attack right now, and the fifteen minutes in your own photo gallery that would catch the next one. [Read the full edition →]
Sep 15th, 2026

Edition 37: The One Thing You Don't Get to Approve

Every other thing you own online publishes only what you put on it. Your Google listing is the exception, and this month somebody used that to put a wrong phone number on more than 150 businesses at once. Discover why Google's own screening caught it late, which two WordPress form plugins are under active attack right now, and the fifteen minutes in your own photo gallery that would catch the next one. [Read the full edition →]
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Edition 36: Nothing Left to Tap
Sep 9th, 2026

Edition 36: Nothing Left to Tap

Google's local results are showing two businesses where they used to show three, and often with no call button at all. Discover why a study of 179 profiles traced falling calls to a missing button rather than to lost rankings, which SEO plugin created credentials on WordPress sites without asking first, and the fifteen-minute test that shows whether Google's directions actually get a customer to your door. [Read the full edition →]
Sep 9th, 2026

Edition 36: Nothing Left to Tap

Google's local results are showing two businesses where they used to show three, and often with no call button at all. Discover why a study of 179 profiles traced falling calls to a missing button rather than to lost rankings, which SEO plugin created credentials on WordPress sites without asking first, and the fifteen-minute test that shows whether Google's directions actually get a customer to your door. [Read the full edition →]
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Edition 35: Four AIs, One Business, Four Different Answers
Published Sep 1st, 2026

Edition 35: Four AIs, One Business, Four Different Answers

Two Google products, the same clinic, the same hour, the same question. One named the business in every answer. The other never mentioned it. Discover why there's no single number for how you're doing in AI search, which one question type scored above 95% on all four systems we tested, and the 15-minute check that shows you who's getting named instead of you. [Read the full edition →]
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Edition 34: Google Cleaned House Last Week
Published Aug 25th, 2026

Edition 34: Google Cleaned House Last Week

Google confirmed an update last Tuesday and finished it Friday, then said almost nothing about what it does. The forums filled in the rest. Discover why a spam update isn't the core update everyone assumed, why a stranger can answer a question on your Google Business Profile, and the two-line Search Console check that tells you whether last week was about you at all. [Read the full edition →]
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Edition 33: The Search Pie Got Bigger
Published Aug 18th, 2026

Edition 33: The Search Pie Got Bigger

AI referrals tripled last quarter, and that is the number everyone quoted. The one they skipped is that regular search grew too, and still sent more visitors than every AI platform combined. Discover why the same foundations feed both channels, why customers can now report the replies you leave on your Google reviews, and the 15-minute check that finds your real AI number. [Read the full edition →]
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Edition 32: The Best Spots in Local Search Are Now For Rent
Published Aug 11th, 2026

Edition 32: The Best Spots in Local Search Are Now For Rent

Showing up in Google's local results used to be something you earned. Over the last three months, ads took over most of the space at the top of the map. Discover why the free spots got scarcer and more valuable, why a WordPress forms plugin needs patching today, and the 15-minute reality check that shows how hard your unpaid profile now has to work. [Read the full edition →]
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Edition 31: Don't Lose Them at the Door
Published Aug 4th, 2026

Edition 31: Don't Lose Them at the Door

AI answers are handing you fewer clicks than a year ago, and the people who still click have half-decided to trust you before they arrive. Then a phone that takes five seconds to load sends them back to the results. Discover why the hardest click to earn is the easiest one to lose, why Google's own AI-visibility report can mislead you, and the 15-minute phone test that shows what your customers actually feel. [Read the full edition →]
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Edition 30: You Can't Be Your Own Reference
Published Jul 28th, 2026

Edition 30: You Can't Be Your Own Reference

Somewhere along the way, publishing a "best in town" list with your own name at the top became standard marketing advice. Google's AI reads those pages and then tends to recommend somebody else. Discover why naming yourself the best quietly works against you, what to do if your site runs on WordPress this week, and the 15-minute check that shows who search actually vouches for. [Read the full edition →]
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