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Comparing Content Management Systems: Open Source CMS vs. Custom CMS
May 20th, 2020
What’s in a content management system (CMS)? If you’re looking for flexibility, security, updatability, and ease of use, an open-source CMS may not be quite as it appears on the surface — whereas a custom CMS is everything you need it to be.
Getting Through COVID-19 with Google Ads Credits
April 29th, 2020
Google will begin rolling out free Google Ads credits to eligible small and medium businesses in May of 2020 as part of a coordinated COVID-19 relief and recovery effort.
Plan Your Digital Marketing Strategy for the Long Term During COVID-19
March 19th, 2020
As humanity continues to weather the coronavirus (COVID-19) outbreak, businesses need to leverage their digital marketing strategies now more than ever. Learn how building up brand awareness, strengthening rapport with your audience, and meticulous self-analysis can benefit you after the pandemic has passed.
Facebook Ad Campaigns: The Difference Between Marketing and Remarketing
February 26th, 2020
Facebook is a powerful advertising tool, but to get the most out of it, you’ll need to know who your audience is, what they most readily interact with, where, and at what times. Learn how the types of Facebook Ad Campaigns let you discover an audience (marketing) and capitalize (remarketing).
Canva: Organic Social Media Posting Made Easy
December 23rd, 2019
Visual interest is an essential element of today's social media marketing landscape. But without the time or budget to dedicate graphic design resources to your day-to-day social media posts, it can be tough to stand out. The Canva app makes it easy to add professional-grade visual appeal to organic social media posts in a pinch.
Hey, BERT! Introducing Google’s Latest Algorithm Update
November 21st, 2019
BERT, Google's latest algorithm update, should be embraced and not feared. Learn how natural language processing technology (such as BERT) uses context to better decipher search queries and how it will inform the future direction of search.
Website UX for the Mobile-First Era
October 23rd, 2019
Mobile websites have gradually come to outrank their desktop counterparts in search volume — and SEO precedence. To take advantage of mobile-first indexing, web developers should keep the unique needs and behaviors of mobile users at the forefront of their mind when designing a website. Acquaint yourself with the nuances of mobile user experience (UX) in this month's blog post.
Putting Social Media Strategy on Autopilot with Missinglettr
September 30th, 2019
Add Missinglettr to your social media marketing toolkit for automatically generated, totally customizable social media campaigns on Facebook, Twitter, LinkedIn and watch your blog readership grow.
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