Published Jul 23rd, 2025

Designing for Everyone - Accessibility Means Business

This edition of Epic Insights breaks down what accessibility really means, how it affects your search rankings (including AI tools), and what to do if you've received one of those vague ADA compliance letters. Inclusive design isn't just nice to have, it's good business.
Published Jul 15th, 2025

How to Optimize Content for AI Overviews: Zero-Click Strategies

Is your content AI-ready? Here's how to optimize content for AI overviews and reclaim your audience in a zero-click era.
Published Jun 28th, 2025

How to Do Generative Engine Optimization: An Action Plan for AI-First Search

Unlock AI-powered search success! Here's how to do Generative Engine Optimization and put your brand right where your audience is looking.
Published Jun 20th, 2025

Edition 8: GEO - Make the Generative Engine Algorithms Work for You

AI-powered search is changing how people find local businesses, and your content needs to be clear, structured, and genuinely helpful to stay visible. This edition breaks down how to optimize for AI-driven search tools like ChatGPT, what metrics actually matter now, and why even small site updates can make a big impact, especially if your website hasn't had a refresh in a while.
Published Jun 4th, 2025

What is Generative Engine Optimization (GEO)? The Future of Search is Already Here

What is Generative Engine Optimization? Here's what you need to know in the era of AI-powered search.
Published Jun 4th, 2025

My Experience at Epic Web Studios: A High School Junior's Web Journey

Audrey Hunter's high school internship at Epic Web Studios transformed her understanding of web design, teamwork, and the creative power of AI in a real-world professional setting.
Published May 30th, 2025

Edition 7: The SEO Wake-Up Call

In this edition: AI search changes, why shortcuts don't work anymore, and how to optimize for real user intent instead of algorithms.
Published May 21st, 2025

Edition 6: The Pretty Site Problem

In this edition, we're exposing a silent threat to your digital results: the "pretty site problem." Find out why a polished, best-practices website can actually make you invisible in a crowded market. We reveal how search engines now judge your entire digital footprint, not just your site, and share five hidden red flags that could be costing you leads. Ready to stand out? This issue shows you how.
Published Apr 18th, 2025

Edition 5: Trust, But Verify - Staying Smart in Local SEO

In this edition, we're digging into a hidden threat to your local rankings: inconsistent or outdated business info. Learn how inaccurate NAP (Name, Address, Phone) data and unclaimed listings can quietly sabotage your visibility - no matter how good your website is. We break down the sneaky ways these issues hurt your credibility with Google's AI, and how to fix them fast. Plus, we're sharing a recent GBP cleanup success story that proves just how powerful a little digital housekeeping can be.