What is Generative Engine Optimization? Here's what you need to know in the era of AI-powered search.

Audrey Hunter's high school internship at Epic Web Studios transformed her understanding of web design, teamwork, and the creative power of AI in a real-world professional setting.

In this edition: AI search changes, why shortcuts don't work anymore, and how to optimize for real user intent instead of algorithms.

In this edition, we're exposing a silent threat to your digital results: the "pretty site problem." Find out why a polished, best-practices website can actually make you invisible in a crowded market. We reveal how search engines now judge your entire digital footprint, not just your site, and share five hidden red flags that could be costing you leads. Ready to stand out? This issue shows you how.

In this edition, we're digging into a hidden threat to your local rankings: inconsistent or outdated business info. Learn how inaccurate NAP (Name, Address, Phone) data and unclaimed listings can quietly sabotage your visibility - no matter how good your website is. We break down the sneaky ways these issues hurt your credibility with Google's AI, and how to fix them fast. Plus, we're sharing a recent GBP cleanup success story that proves just how powerful a little digital housekeeping can be.

This edition reveals how AI is revolutionizing local search and why your Google Business Profile needs immediate attention. Learn practical strategies to optimize your GBP with video content, keyword-rich review responses, and localized posts that signal relevance to AI algorithms. Discover how businesses are achieving top rankings by adapting to AI-driven search, illustrated through a real-world success story of dramatic visibility improvement.

Effective service pages in 2025 should be more user-focused than keyword-focused. Let's talk about how to create content that actually resonates with your audience.

A brand-new site has been launched for The Greenwood Plan, a powerful nonprofit making waves in the Pittsburgh community.

This edition explores how businesses can effectively integrate AI for smarter strategies and better results. Discover how to combine AI tools with human expertise for data analysis, process automation, and more, while maintaining the human touch in critical areas. Learn from Epic's own AI implementation journey and find out how they're helping other businesses leverage AI for growth.