Google's AI shift just changed the game: it's no longer about search rankings, it's about task completion. With 58% of searches now focused on getting things done and 71% of users abandoning sites with even minor friction, your website needs to be AI-ready or risk losing customers to competitors. The surprising part? You don't need a complete rebuild to adapt.

Reviews are more than stars and compliments; they're a critical part of your online visibility. How you respond to reviews matters as much as the review itself, shaping both customer perception and search performance.