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Facebook and Online Shopping for Fashion
Facebook IQ's path to purchase study of 2,000 online fashion shoppers. Consumer behavior while shopping online for fashion items is ever-changing.
Facebook IQ commissioned consumer research company GfK to conduct a path to purchase study of 2,000 shoppers ages 18+ across the Netherlands and Sweden (“online fashion shoppers”). Curious about their findings? Check out the infographic below! If you want to discuss Facebook's impact on online fashion shopping further, contact Epic Web Studios.
