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Edition 35: Four AIs, One Business, Four Different Answers
Sep 1st, 2026

Edition 35: Four AIs, One Business, Four Different Answers

Two Google products, the same clinic, the same hour, the same question. One named the business in every answer. The other never mentioned it. Discover why there's no single number for how you're doing in AI search, which one question type scored above 95% on all four systems we tested, and the 15-minute check that shows you who's getting named instead of you. [Read the full edition →]
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Edition 35: Four AIs, One Business, Four Different Answers

Edition 35: Four AIs, One Business, Four Different Answers

Sep 1st, 2026
Two Google products, the same clinic, the same hour, the same question. One named the business in every answer. The other never mentioned it. Discover why there's no single number for how you're doing in AI search, which one question type scored above 95% on all four systems we tested, and the 15-minute check that shows you who's getting named instead of you. [Read the full edition →]
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Edition 34: Google Cleaned House Last Week
Aug 25th, 2026

Edition 34: Google Cleaned House Last Week

Google confirmed an update last Tuesday and finished it Friday, then said almost nothing about what it does. The forums filled in the rest. Discover why a spam update isn't the core update everyone assumed, why a stranger can answer a question on your Google Business Profile, and the two-line Search Console check that tells you whether last week was about you at all. [Read the full edition →]
Aug 25th, 2026

Edition 34: Google Cleaned House Last Week

Google confirmed an update last Tuesday and finished it Friday, then said almost nothing about what it does. The forums filled in the rest. Discover why a spam update isn't the core update everyone assumed, why a stranger can answer a question on your Google Business Profile, and the two-line Search Console check that tells you whether last week was about you at all. [Read the full edition →]
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Edition 33: The Search Pie Got Bigger
Aug 18th, 2026

Edition 33: The Search Pie Got Bigger

AI referrals tripled last quarter, and that is the number everyone quoted. The one they skipped is that regular search grew too, and still sent more visitors than every AI platform combined. Discover why the same foundations feed both channels, why customers can now report the replies you leave on your Google reviews, and the 15-minute check that finds your real AI number. [Read the full edition →]
Aug 18th, 2026

Edition 33: The Search Pie Got Bigger

AI referrals tripled last quarter, and that is the number everyone quoted. The one they skipped is that regular search grew too, and still sent more visitors than every AI platform combined. Discover why the same foundations feed both channels, why customers can now report the replies you leave on your Google reviews, and the 15-minute check that finds your real AI number. [Read the full edition →]
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Edition 32: The Best Spots in Local Search Are Now For Rent
Published Aug 11th, 2026

Edition 32: The Best Spots in Local Search Are Now For Rent

Showing up in Google's local results used to be something you earned. Over the last three months, ads took over most of the space at the top of the map. Discover why the free spots got scarcer and more valuable, why a WordPress forms plugin needs patching today, and the 15-minute reality check that shows how hard your unpaid profile now has to work. [Read the full edition →]
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Edition 31: Don't Lose Them at the Door
Published Aug 4th, 2026

Edition 31: Don't Lose Them at the Door

AI answers are handing you fewer clicks than a year ago, and the people who still click have half-decided to trust you before they arrive. Then a phone that takes five seconds to load sends them back to the results. Discover why the hardest click to earn is the easiest one to lose, why Google's own AI-visibility report can mislead you, and the 15-minute phone test that shows what your customers actually feel. [Read the full edition →]
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Edition 30: You Can't Be Your Own Reference
Published Jul 28th, 2026

Edition 30: You Can't Be Your Own Reference

Somewhere along the way, publishing a "best in town" list with your own name at the top became standard marketing advice. Google's AI reads those pages and then tends to recommend somebody else. Discover why naming yourself the best quietly works against you, what to do if your site runs on WordPress this week, and the 15-minute check that shows who search actually vouches for. [Read the full edition →]
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Edition 29: Google Answers First Now
Published Jul 21st, 2026

Edition 29: Google Answers First Now

Google finished the switch on July 10, and the top of a results page is now a written answer rather than a list of links. The links didn't disappear, they moved down. Discover what changes when customers read about you before they ever click, what to do about pages stuck in "crawled, currently not indexed," and the second-question test for your homepage's first screen. [Read the full edition →]
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Edition 28: About That Traffic Google Says You Didn't Really Lose
Published Jul 14th, 2026

Edition 28: About That Traffic Google Says You Didn't Really Lose

Google keeps reassuring business owners that the traffic AI answers took was low-quality anyway. This month, researchers ran the first real experiment and the excuse fell apart. Discover why the clicks you lost were never junk, which miniOrange WordPress login plugin needs deactivating today, and the 15-minute check that tells you whether your business is actually inside the AI answer for your own services. [Read the full edition →]
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Edition 26: The Google Update That's Actually Good News
Published Jun 30th, 2026

Edition 26: The Google Update That's Actually Good News

Google ran a spam cleanup last week, and for once that's a sentence most local businesses can read as good news. Inside: why this update clears junk competitors off your results instead of threatening you, which WordPress email plugin is handing live API keys to attackers right now, and a 15-minute check that tells you whether your own pages look spammy to Google. [Read the full edition →]
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