How to Create an Online Presence for Your Small Business
September 22nd, 2020

As a small business, establishing an online presence and creating a website can be a daunting task. Break down the project into five key elements and dive into phase one of opening your digital storefront.

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Step Up Your Social Game with Plann: The Digital Marketing Tool to Simplify Your Strategy
August 17th, 2020

Preference and habit guide social media and digital marketing experts in their social media strategy to make every individual’s strategy different, but one trend has taken the forefront in recent years; Social media users love a cohesive feed.

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Understanding Metrics for Facebook Ad Campaigns
August 6th, 2020

Facebook, the social network that attracts over 1.73 billion users every day, uses algorithms and a series of analytic tools to figure out how people engage with content online

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4 Website Content Ideas Worth Your While
June 17th, 2020

You don’t need to wrack your brain over website content ideas — with just a bit of initial research and communication, update inspiration should come easily. 

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Comparing Content Management Systems: Open Source CMS vs. Custom CMS
May 20th, 2020

What’s in a content management system (CMS)? If you’re looking for flexibility, security, updatability, and ease of use, an open-source CMS may not be quite as it appears on the surface — whereas a custom CMS is everything you need it to be. 

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Getting Through COVID-19 with Google Ads Credits
April 29th, 2020

Google will begin rolling out free Google Ads credits to eligible small and medium businesses in May of 2020 as part of a coordinated COVID-19 relief and recovery effort.

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Plan Your Digital Marketing Strategy for the Long Term During COVID-19
March 19th, 2020

As humanity weathers the coronavirus (COVID-19) outbreak, businesses need to leverage their digital marketing strategies now more than ever. Learn how building up brand awareness, strengthening rapport with your audience, and meticulous self-analysis can benefit you after the pandemic has passed.

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Facebook Ad Campaigns: The Difference Between Marketing and Remarketing
February 26th, 2020

Facebook is a powerful advertising tool, but to get the most out of it, you’ll need to know who your audience is, what they most readily interact with, where, and at what times. Learn how the types of Facebook Ad Campaigns let you discover an audience (marketing) and capitalize (remarketing).

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Canva: Organic Social Media Posting Made Easy
December 23rd, 2019

Visual interest is an essential element of today's social media marketing landscape. But without the time or budget to dedicate graphic design resources to your day-to-day social media posts, it can be tough to stand out. The Canva app makes it easy to add professional-grade visual appeal to organic social media posts in a pinch. 

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Hey, BERT! Introducing Google’s Latest Algorithm Update
November 21st, 2019

BERT, Google's latest algorithm update, should be embraced and not feared. Learn how natural language processing technology (such as BERT) uses context to better decipher search queries and how it will inform the future direction of search.

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