As humanity weathers the coronavirus (COVID-19) outbreak, businesses need to leverage their digital marketing strategies now more than ever. Learn how building up brand awareness, strengthening rapport with your audience, and meticulous self-analysis can benefit you after the pandemic has passed.
Facebook is a powerful advertising tool, but to get the most out of it, you’ll need to know who your audience is, what they most readily interact with, where, and at what times. Learn how the types of Facebook Ad Campaigns let you discover an audience (marketing) and capitalize (remarketing).
Visual interest is an essential element of today's social media marketing landscape. But without the time or budget to dedicate graphic design resources to your day-to-day social media posts, it can be tough to stand out. The Canva app makes it easy to add professional-grade visual appeal to organic social media posts in a pinch.
BERT, Google's latest algorithm update, should be embraced and not feared. Learn how natural language processing technology (such as BERT) uses context to better decipher search queries and how it will inform the future direction of search.
Mobile websites have gradually come to outrank their desktop counterparts in search volume — and SEO precedence. To take advantage of mobile-first indexing, web developers should keep the unique needs and behaviors of mobile users at the forefront of their mind when designing a website. Acquaint yourself with the nuances of mobile user experience (UX) in this month's blog post.
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