TL;DR:
The way people find businesses is changing fast, and if your content isn't clear and easy to scan, you're probably getting missed. The good news? You already know the answers your customers are looking for. This edition shows how we turn your expertise into simple, smart content that gets noticed without adding more to your to-do list.
Digital Pulse:
What AI-Powered Search Really Wants From Your Content
AI search tools like Google SGE, ChatGPT, and Perplexity are changing the rules. They do not link out; they generate full answers using your content or someone else's. If your website is not structured to serve those answers, you are likely getting skipped.
Here is how to stay visible in this new era:
✅ Answer real questions - Think "What is...?", "How does...?", or "Why should I…?" AI loves direct, useful content.
✅ Keep it skimmable - Short paragraphs, clear headings, and no fluff. AI does not read; it scans.
✅ Use bullet points - Google loves lists. Format your best info so it is easy to extract.
✅ Add schema markup - FAQ and How-To schema help AI connect the dots.
✅ Update old content - Fresh info gets prioritized. Even small tweaks help.
✅ Be specific, not generic - "We offer great service" does nothing for AI. Include real use cases, examples, or results where possible.
✅ Tie your content to search intent - Someone searching "how to prepare for a home appraisal" probably wants steps, not a sales pitch. Match your content to their goal.
✅ Rethink "best" keywords - Searches like "best local plumber" are being answered by AI with summaries, not lists. Instead of chasing the word "best," focus on the details that make you the best. Things like experience, outcomes, specialties, or reviews.
Small changes now can lead to big visibility wins, especially as search keeps evolving.
Read the full GEO blog for a deeper dive.
💬 Reach out to us, we'd love to help you make those updates without the guesswork.
Ask Epic:
You've got questions. We've got answers… or, strong opinions (and data to back them up).
Q: I want to show up in AI search, but I'm not the best writer. What can I do?
A: You don't need to be a professional writer to create content that works. You just need to know your business, and you've already got that covered.
AI search engines are designed to surface answers that are clear, helpful, and human. The most valuable insights usually come from the people doing the actual work, not from generic, over-polished content that says a lot without actually saying anything.
That's where you come in. When you share your expertise with us, we turn it into content that reflects your voice and meets the needs of AI-driven search.
A few ways you can help:
- Share the questions you hear most from customers
- Walk us through your process (yes, even the messy bits)
- Point out common misunderstandings about what you offer
- Flag seasonal trends or conversations happening in your world
It's not about sounding perfect, it's about being clear, helpful, and human. That kind of content connects.
You don't have to write it all! We'll do the heavy lifting. But your perspective is what makes the content real, relevant, and ready to perform.
Fueling Growth:
Featured or Forgotten?
The biggest challenge you'll have in this new age of search is being the business featured in answers. The statistics are staggering and some of the KPIs we used to determine success before, no longer mean anything. Website traffic is a great example of this. Previously, traffic (the number of people visiting your site) was one to watch and guide your strategy by - not anymore. Here's why:
AI-powered search is changing how people find local businesses:
- 49% of users trust AI-generated results
- 45% use AI to research brands
AI Overviews can cut click-through rates (site visits) by up to 70% unless your content is the one in the cute little AI-powered search box. When that happens, CTRs can jump by 80%!
So…where does your business land? Data is already showing major shifts in visibility across industries.
We're seeing:
✅ Fewer "map pack" results for some terms
✅ More featured snippets pulled from structured, helpful content
✅ Local competitors gaining ground when they answer basic customer questions better
If your content isn't showing up in AI results, chances are your business isn't either.
The good news? This isn't random. It's fixable. AI visibility is about structure, clarity, and real answers. We can help you get there.
