Kneib Dentistry

In early 2019, Kneib Dentistry came to Epic Web Studios looking for Search Engine Optimization (SEO) services. We dedicated ourselves to writing blogs and optimizing existing site content. Throughout the year, we were severely limited in our capabilities of optimizing the Kneib Dentistry website. We also noticed that while the website was created well, it was a bit outdated. So, in September of 2019, we proposed a website replatform and redesign.

When it came to the new website's design, we wanted to go for a modern, but still family-friendly look. We achieved that through the following design features:

• Small scatter pattern of circles, stars, and teeth throughout site
• Curved playful shapes on divider sections
• Approachable and bright color palette

Replatforming to our custom content management system (CMS) gave us the ability to easily create custom content, such as blog posts, and optimize more technical aspects of pages, such as the URLs for each page. After launching the website, we continued to perform SEO services to maintain an optimized online presence. 

THE RESULTS

Comparing the analytics from February of 2019 (previous website) to February of 2020 (new website), the overall traffic to Kneib Dentistry's website has increased by 55%. The bounce rate, which is the rate at which people leave from the site without visiting any other pages except the page they landed on, saw a 42% decrease. Finally, the average session duration, which is the amount of time a user spends on a site, increased by 16%. These results can be explained by the improved user experience from the website redesign.

Our continued SEO services have shown significant results as well. Since January of 2022, Kneib Dentistry's website has gained 72.4k clicks and 2.54 million impressions through Google Search. A single blog post, "10 Common Dental Problems", has generated nearly 67k visits and 1.5 million impressions.  We also constantly strive to integrate key phrases, including nonbranded ones, in order to gain additional traffic in a competitive SEO space. 

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