Q4 is a crazy time of year for any business - the holidays, inevitable business ramp-up and/or slow-down, spreadsheets, and, of course, budget talks. Everyone’s favorite!
We totally understand! When it comes to digital marketing, knowing what tactics work in which industries while keeping your eye on the horizon for what’s coming, is quite the balancing act. At Epic, that’s what we do best!
Before you roll into 2024, check out these often overlooked digital marketing services you should consider:
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Email Marketing - Don’t underestimate the power of a quality email list! With the right email marketing, you can engage with your customers, promote products or services, and drive sales. If you aren’t using your email list, or if you aren’t building an email list, here’s your sign to start now!
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Social Media Marketing - Do you use social media for more than daily updates? You can use social media analytics to help understand the demographics, interests, and behaviors of your target audience. User-generated content(UGC) is HOT
and paid ads are a great promotional tool. Plus, you can enhance customer relationships when you provide support through social channels.
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Retargeting and Remarketing - If you’ve ever abandoned a cart online
you’ll know exactly what I mean - specialized reminder emails and ads that help keep your brand top of mind. These approaches are cost-effective and provide data-driven insights making them powerful tools for recovering lost opportunities and enhancing overall marketing effectiveness.
Digital marketing strategy shouldn’t be one size fits all. Get the most out of your marketing budget by letting the experts at EpicWeb create a bespoke strategy that carries you through 2024 and beyond!