Published Jun 20th, 2025
Edition 8: GEO - Make the Generative Engine Algorithms Work for You
AI-powered search is changing how people find local businesses, and your content needs to be clear, structured, and genuinely helpful to stay visible. This edition breaks down how to optimize for AI-driven search tools like ChatGPT, what metrics actually matter now, and why even small site updates can make a big impact, especially if your website hasn't had a refresh in a while.