Content Marketing & Website Copy Writing in Pennsylvania

Content Marketing in Pennsylvania
Content marketing and writing on your website is one of the most important parts to building a website and executing social media campaigns that are well-received by users. Strong content tells your story, keeps users on your website & brings people back to the website. Good copy-writing, highly researched content, and a voice that connects your organization with users can make a huge difference in driving leads, conversions and more visitors. 
Watch Content Developer Becky Goldsmith discuss how content marketing can impact your organization in this :30 video: 

Important Components of Content Marketing
  • Understanding your story as it relates to your organization
  • Building a unique narrative
  • Turning your story into a strategy
  • Turning your strategy into a website and/or campaign
  • Keyword research
  • Correct use of alt tags and alt text
  • Keyword density analysis
  • Creatively written
  • Unique voice
  • Should be straight to the point, easily skimmable
  • Anchor Links are Tested, Monitored & Measured
  • Easily enhanced with Google Adwords, Facebook Ads or other Programmatic PPC Marketing

Don't be out of the loop on the importance of Content Marketing in 2016! Reach out to Epic Web Studios today and let's tell the story of your organization