Preference and habit guide social media experts in their digital marketing strategy. Variables such as these make every individual’s strategy different, but one trend has taken the forefront in recent years; Social media users love a cohesive feed.

Paired with a consistent posting schedule, a brand’s feed can gain notoriety and popularity, which ultimately leads to success in other business goals. Consistent organic social posting of creative, relevant, and unique content keeps a profile fresh and repeatedly popping up in followers’ feeds. 

This is where Plann — the digital marketing tool that is about to reshape your social media strategy — comes in.

The Tool You Didn’t Know You Needed

Plann is an Instagram marketing tool designed for visual creators. The Plann app is centered around a structured feed plan. In the main portion of the app, a social media manager or business owner can import photos and graphics that they plan to post to their brand’s Instagram feed in the future. 

Once imported, the images can be rearranged by holding down and dragging them to a new location. The Plann app is instantly responsive and the other images will shift around the move automatically, making it possible to manipulate your future feed with the utmost ease. 

Plann helps maintain a consistent feed style and makes it easy to see how new content or campaigns will flow with your existing content.

Both Plann online and the Plann app allow for much more creative captions than the Instagram interface. In Plann, formatting is held. (Yes, with Plann you can finally break up caption paragraphs without putting a bunch of periods in a line.)

With Plann Free, you can make 30 posts to Instagram monthly, and get basic analytics. 

As part of Plann Premium, there are even more strategy tools including the ability to create, save, and then easily copy and paste hashtag clouds (which include SEO tracking integration so you can find the most applicable hashtags).

Other Useful Features: 

  • Track the engagement on posts, see your most popular, which hashtags are performing best, and even the color pallet of your feed so you can match it to future content. 
  • Get analytics on what posting time receives the most attention based on your specific following.
  • Either schedule posts to populate your feeds automatically at a specific time or incorporate reminders to manually make social media posts.
  • Design, plan and schedule Instagram Stories ahead of time in the Plann app to maintain a brand’s aesthetic across all outlets. 
  • Add team members to really take a digital marketing strategy to the next level.  

Why do you need to Plann ahead?

Have you ever posted a photo to Instagram and the second it loads in your feed you realize that it sticks out like a sore thumb, not fitting the vibe you carefully crafted over weeks of work? If you answered yes, stop stressing about your next post and start Planning.

And if you’re in a post rut, Plann has a great blog full of inspiration and strategy updates. 

Both the Plann app and Plann online make it easy to look ahead and actually see what is coming up in your feed for the next week, month or year. Plus, with all the analytics of Plann Premium stored in one place, you can stay organized and eliminate all the guesswork of when and what to share. 

Seamless Integration

Not only is Plann a great digital marketing tool to help you visualize and plan for the future of your brand or business, but it also has some bonus features that bump it to the top of necessary apps if you want to bring your Insta feed to the next level. 

Plus, Plann is seamlessly integrated with Canva, a free graphic builder that, like Plann, can be used on both mobile and desktop interfaces. From your building feed or content plan, you can go directly to either the Canva website or app. Check out our December blog to learn more about how you can have custom graphics in just a few minutes with Canva. 

Step Up Your Insta Game

There are other social media planning products on the market such as Later, Planoly and Pixlee. Each has their own range of features so feel free to test out a few (Planoly has a similar free plan).

If you’re feeling overwhelmed by your current digital marketing strategy, can’t grasp what the future of your feed will look like, or just want to simplify your social media schedule, a feed planning tool like Plann will be a sanity saver. 

 

Interested in working with digital marketing experts?

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