Search engines serve one purpose: to help users find what they’re looking for. Over the years, Google has made constant adjustments and improvements to its algorithms to make this process more efficient, giving rise to the business practice of search engine optimization (SEO). The introduction of AI-generated content revolutionized how companies create and optimize their content. Now, the search giant is introducing a new game-changer: the Google Search Generative Experience. 

What is Google SGE?

Google’s new search generative experience, or Google SGE, is a revolutionary search tool that utilizes generative AI tools to provide in-depth responses to user inquiries. It does so by pulling content from relevant sources and compiling them into a brief “screenshot”—a summary that answers the question and touches upon the most important points. 

From the screenshot, users can then use “conversation mode” to receive a more detailed answer. SGE will provide several relevant follow-up questions that users can choose from, or allow them to make their own with the “ask a follow-up question” option. This allows SGE to refine its results to meet user needs. These follow-up questions also use context from the previous searches, making them more accurate.

SGE doesn’t stop at written content, either. The generative AI allows users to create AI-generated images. Simply type in a request to create an image and provide a prompt, and SGE will provide you with up to four images generated to your specifications. 

It should be noted that Google SGE is currently on an opt-in basis. Users can choose to opt out and search for information traditionally as well. 

Optimizing for Google AI Search Results

With Google’s new AI-powered search results, users can get more detailed search results faster than ever before. However, as with any change, it creates a new question: how do businesses adapt to keep their content relevant? 

The introduction of Google SGE doesn’t mean that traditional searches will become obsolete. One of the benefits of SGE is that it lists the sources for every line of the screenshot. This means that if Google deems your content relevant and uses it to generate an answer, users can see it when they look through the screenshot’s sources. 

If you’re wondering how to make SGE more likely to use your source, don’t worry—the criteria aren’t too different from the ones already used for ranking. Google continues to prioritize well-written content that aligns with its EEAT guidelines. The only change is the potential new focus on longer tail key phrases (i.e. search queries phrased in a manner more resemblant of natural speech) since SGE uses full sentences when generating the screenshot. 

Embrace the Future of Search with Epic Web Studios

The introduction of AI has completely changed the internet as we know it. If you’re searching for a dedicated digital marketing agency to guide your company through the changing SEO landscape, look no further than Epic Web Studios. Our expert team of content developers, digital marketers, and SEO specialists will help you navigate these changes and generate exciting, relevant, high-ranking content. Contact Epic Web Studios and let us help “generate” the best results for your business.  

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