Accessibility isn't just a legal concern; it's a strategic advantage. This edition covers what makes a site accessible, how it impacts your search visibility (including AI-powered tools), and why ignoring vague ADA demand letters without a proper site review could be a costly mistake. Inclusive design helps everyone and might just help your business grow, too.
What Makes a Website Accessible?
You've probably heard the term "accessible website," but what does that actually mean and why does it matter?
In simple terms, accessibility means your website is built so everyone can use it, including people who rely on assistive technologies like screen readers, voice commands, or keyboard navigation. Accessibility also supports people with temporary challenges, like a cracked screen, poor lighting, or even just trying to scroll one-handed while holding coffee.
Making your site accessible isn't just the right thing to do, it also improves your reach. Google and other platforms reward websites that are well-structured, mobile-friendly, and easy to navigate. Accessibility best practices also help with AI-driven search tools, which rely on clearly labeled content to pull relevant answers.
Some key components of an accessible website:
- Text alternatives (alt tags) for images and visuals
- Consistent navigation
- Proper heading structure for clarity and screen readers
- Keyboard accessibility
- Readable fonts and strong color contrast
- Responsive design across all screen sizes
Accessibility helps your site perform better in search results and makes it easier for everyone to use.
Need help reviewing your site? Let Our Web Design & Development team help!
I Got a Letter Saying My Website Isn't ADA Compliant. Now What?
You're not the only one! Several clients have reached out after receiving vague, intimidating letters claiming their website violates the Americans with Disabilities Act (ADA). These notices often demand payment or threaten legal action, but the reality isn't always as dramatic as they make it sound.
Yes, accessibility is important but not all websites are legally required to meet a specific standard like WCAG 2.1. Many of these letters are part of aggressive outreach efforts by shady law firms or third parties hoping to prompt a quick settlement.
That said, ADA-related lawsuits do happen, especially in industries like healthcare, legal, and finance. The best approach is to take accessibility seriously and make updates that reduce risk while also improving user experience.
If you've received a letter, don't panic, but don't ignore it either. Contact our team and we'll help you assess the situation, review your site, and identify any accessibility gaps worth addressing.
Accessibility by the Numbers
If your website isn't accessible, you're not just risking a complaint. You could be missing out on a valuable segment of your audience.
Roughly 1 in 4 adults in the U.S. experiences barriers when accessing websites, often due to how content is designed or structured. Many rely on screen readers, keyboard navigation, or other assistive technologies, not because they can't navigate the internet, but because most sites aren't built with them in mind.
But accessibility benefits everyone. Clear navigation, mobile-friendly layouts, readable fonts, and well-structured content help all users, regardless of how they interact with your site.
Some key insights:
- Over 70% of users who encounter access issues will leave a site
- Accessible sites often perform better in search and load faster
- Mobile usability and conversion rates increase with inclusive design choices
Accessible websites create smoother experiences for all visitors. They build trust and authority, improve performance, and open your business to more potential customers.
If you're unsure where to begin, our Web Design & Development team can help identify the most impactful updates. Or contact us to get started.
