Pete and Gerry's is one of the top organic egg manufacturers in the United States. As such, there is a ton of competition in the market, especially in organic search, from other manufacturers like Organic Valley and Eggland's Best. The Epic Web Studios team started working with them to enhance their organic search presence and also provide web development services as needed.

One of the first things we did was perform a full SEO audit to identify critical areas that needed to be focused on first. We started taking care of some core technical SEO and site speed issues since these areas make up the foundation of all SEO strategies. Once the technical areas were tightened up, we placed our focus on content optimizations. From there, we began monitoring performance month over month and report back on the previous month's analytics, providing strategic recommended updates based on the data.

On the web development side of things, we've helped them launch new product pages with quick turnarounds so they could be ready for a full market launch. We also helped them with a number of other cosmetic updates to the sites as needed.

Year Over Year Results

  • Organic Search CTR: +17%
  • Organic Search Clicks: +47%
  • Organic Search Impressions: +25%
  • Organic Search Traffic: +28%
  • Rank #2 and #3 for 'organic eggs'

Next Steps

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