We say this to every person who walks in the door to our Erie, PA offices looking for website design: Your Website Is Not the Field of Dreams. You cannot just ‘build it’ and expect the phone to ring. There is so much more involved than just slapping up a few pages that consist of ‘home, about, services, contact’. First you must answer this question: Why did you decide you need a website for your business anyway? The answer to this question is simple: You need a strong website to ensure the viability of your business. It does not matter what your business does – you have customers and those customers want to feel a connection to you! The answer to question#2 is also simple: YES, you really do need a website; all those people who keep telling you that you need one are correct. A website, however, is not the be-all-end-all solution to your sales & marketing needs; a website is simply the tool.
At Epic, we are firm believers in the Zero Moment of Truth, a philosophy developed by Google. This concept teaches us that today's consumers (both b2b and b2c) are doing a lot more than they used to when considering a purchase. There has been a fundamental shift in behavior, and in order to remain relevant, businesses must adapt. We have included a link to a free e-book published by Google on this topic. Click here to download "Winning the Zero Moment of Truth" by Jim Lecinski.